Case Study: Baridi – New Shopify Build
Client Overview
Baridi is a UK‑based ecommerce brand specialising in high‑quality kitchen and home appliances, including cooling solutions, cooking equipment, refrigeration products and more. Known for its broad product range and competitive pricing, Baridi serves both retail and trade customers through its online storefront, offering everything from wine fridges and beer dispensers to hobs, ovens, tabletop appliances and electric fireplaces.
The Challenge
Dellonda wanted to create a fresh, dedicated ecommerce presence for Baridi to:
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Showcase and sell a broad range of appliances in a clean, professional online store
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Provide a seamless shopping experience for retail customers
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Support rapid growth and easy management of multiple product lines
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Offer a scalable platform capable of handling seasonal peaks and promotional activity
The goal was to build a new Shopify store from scratch that could operate independently while complementing Dellonda’s existing business operations.
Our Solution
UNIQ delivered a full Shopify build from the ground up, combining brand-led design with a scalable, conversion-focused setup.
🎨 Brand & Store Design
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Custom Shopify theme to reflect Baridi’s premium yet accessible brand identity
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Clear navigation and product categorisation for fast discovery across a wide product range
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Mobile-first design for seamless browsing on any device
🛍️ Conversion-Focused Product Pages
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Product pages designed to showcase features, specifications, and value clearly
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Strong visual hierarchy and persuasive layouts to guide users towards purchase
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Streamlined checkout and add-to-cart flows to reduce friction
⚙️ Performance & Scalability
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Built to handle rapid inventory growth and seasonal promotions
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Easy-to-manage backend for Dellonda teams to update products and content
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Optimised for speed, reliability, and long-term scalability
The Results
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A brand-new, fully functional Shopify store acting as an additional sales channel for Dellonda
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Clear and intuitive product journeys to drive online sales
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Responsive, mobile-optimised experience for retail customers
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Scalable infrastructure capable of supporting ongoing product expansions
Baridi now has a dedicated online presence that strengthens Dellonda’s market reach and opens new revenue opportunities.
Why It Worked
By building Baridi from scratch, UNIQ created a platform that perfectly balances brand identity, usability, and commercial performance. The new store provides Dellonda with a modern, efficient channel for selling their appliance ranges directly to consumers.
Ready to Upgrade Your Ecommerce Platform?
Whether you’re launching a brand-new store or expanding your existing ecommerce footprint, UNIQ can help create a conversion-focused, scalable Shopify experience.
