CRO Case Study: Transforming Goodbody Clinic’s Landing & Cart Pages
We’re thrilled to share another powerful conversion rate optimisation (CRO) success story – this time with the team at Goodbody Clinic, a leading provider in the health and wellness space.
The Challenge
Goodbody Clinic approached us with a clear goal: reduce their cost per acquisition (CPA) and improve the performance of their ads-driven landing page and checkout experience for their weight loss product range.
While the product was strong and demand was growing, the original user journey had several friction points—from a lack of clear messaging to a cart experience that didn’t support the purchase flow as effectively as it could.
Our Approach
We began with a deep-dive audit of their customer journey, analysing:
Landing page structure and messaging
User behaviour (via analytics, heatmaps, and scroll tracking)
Mobile usability and performance
Checkout flow friction and abandonment triggers
From there, we redesigned both the ads landing page and cart page from the ground up. Our focus was on:
Clear, compelling product messaging and value proposition
Streamlined layout with strategic CTAs
Social proof and trust signals placed with intent
Frictionless, distraction-free cart design optimised for conversions
Mobile-first performance enhancements
All of this was deployed directly within Shopify, ensuring seamless integration and minimal disruption to the existing setup.
The Results
The impact was immediate and measurable. In the weeks following launch:
Cost per acquisition dropped by £30
Conversion rates increased significantly across paid traffic
Overall profitability for the product line improved dramatically
These kinds of results are game-changing for a business with a high-volume acquisition model, and it’s already opened the door to further CRO work across other areas of the brand.
What’s Next?
Following the success of this project, we’re now working with Goodbody Clinic to optimise other key areas of their site to unlock further growth.
