Case Study: Sporting Billy – Full Shopify Migration & POS Integration
Client Overview
Sporting Billy is a long-established UK-based sportswear retailer known for supplying a wide range of teamwear and accessories to clubs, schools, and sports enthusiasts. With both an online store and a physical retail location, the company has built a loyal customer base through years of dedicated service.
The Challenge
Sporting Billy had outgrown their legacy ecommerce and in-store till system, which was holding them back in terms of performance, flexibility, and modern user experience. Their existing platform made it difficult to scale, lacked integrations with current marketing and analytics tools, and created friction for in-store transactions.
They needed a reliable, future-proof solution that could handle both online and offline sales seamlessly, provide a better customer experience, and give them more control over their operations—all without disrupting day-to-day business.
Our Solution
UNIQ provided a complete, end-to-end Shopify migration and system overhaul, completed in under 3 months. The scope of the project included:
🔧 Platform Migration
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Full migration from legacy ecommerce system to Shopify
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Data cleansing and secure transfer of product data, customer records, and order history
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SEO considerations to preserve search rankings during the transition
🎨 Website Redesign
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Custom Shopify theme tailored to Sporting Billy’s brand and user base
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Improved navigation, search functionality, and mobile responsiveness
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Integration of features to support bulk ordering, team kits, and seasonal product collections
🛒 Shopify POS Setup
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Configuration and deployment of Shopify POS in-store
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Staff training on POS hardware, order processing, and customer profiles
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Synchronisation of inventory between online and physical store
🔗 Integrations & Enhancements
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Implementation of key Shopify apps for email marketing, analytics, and reviews
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Connection to payment gateways and shipping solutions
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Setup of reporting dashboards for better insight into sales performance
The Results
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Seamless transition to Shopify with zero downtime
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A faster, modernised shopping experience across all devices
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Fully integrated in-store and online operations through Shopify POS
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Significant improvements in staff efficiency and customer satisfaction
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Future-ready tech stack with room to grow
Why It Worked
With years of experience handling complex Shopify migrations, our team anticipated potential pitfalls and managed risks proactively. Our proven migration framework allowed us to move quickly while maintaining a high level of precision.
Ready to Upgrade Your Ecommerce Platform?
Whether you’re running on outdated systems or planning your first move to Shopify or Shopify Plus, we can help. Contact us to discuss how we can tailor a migration and ecommerce strategy that fits your business.
