Beauhurst – B2B Google Ads
Driving qualified B2B leads through Google Ads
We worked with Beauhurst to develop and manage a B2B Google Ads strategy, focused on reaching the right audiences at the right point in their research and buying journey.
For a specialist B2B platform, success isn’t simply about generating more clicks. The focus was on attracting relevant, commercially valuable traffic and turning that demand into qualified opportunities.
Targeting high-intent audiences
Our approach centred on identifying the searches and audiences most closely aligned with Beauhurst’s products and target customers.
Campaigns were structured around high-intent search behaviour, ensuring budget was concentrated on prospects actively looking for the types of business intelligence, company data and market insight that Beauhurst provides.
We continually refined keyword targeting, ad messaging and landing page journeys to improve the quality of traffic and maximise the value generated from the campaign.
Built around conversion
Rather than optimising purely for impressions or clicks, the campaigns were built around meaningful business outcomes.
By combining tightly targeted paid search with conversion-focused landing experiences, we were able to create a more effective path from initial Google search through to enquiry and lead.
Ongoing optimisation allowed us to identify what was working, remove wasted spend and continually improve campaign performance.
A scalable B2B acquisition channel
The result is a Google Ads programme that provides Beauhurst with a reliable source of high-intent B2B demand, supporting their wider digital acquisition strategy.
It’s a great example of how a considered paid search approach can work particularly well in a specialist B2B market — putting the right message in front of the right decision-makers when they’re actively looking for a solution.
