Six Degrees – CRO & Lead Generation
Turning more website traffic into qualified leads
We’ve been working with 6DG on a programme of ongoing conversion rate optimisation, focused on improving how the website engages visitors and, ultimately, turning more of that traffic into valuable leads.
Rather than treating the website as a finished product, the work has taken an iterative approach — continually testing, refining and introducing new ways for potential customers to engage with the business.
Designing for conversion
As part of the project, we created a series of new CRO-led page designs, rethinking key customer journeys and calls to action with lead generation firmly at the centre.
The new page concepts were designed to make the value proposition clearer, reduce friction and give visitors stronger reasons to take the next step.
Interactive quizzes
We also introduced interactive quizzes as a new lead generation tool, giving visitors a more engaging way to interact with 6DG while capturing useful information along the way.
Quizzes can be particularly effective when the customer journey starts with a question rather than a sales pitch, helping users understand their options while giving the 6DG team valuable insight into their requirements.
An ongoing programme of improvement
The work forms part of a monthly development retainer, allowing us to continually build, test and improve the website rather than relying on occasional redesign projects.
It’s an approach that keeps the site moving forward — combining strategic CRO thinking with ongoing design and development to create a digital experience that works harder for the business.
A great example of how small, focused improvements can build into a much stronger lead generation platform over time.
