Shopify Site Re-Design & Launch
Overview
Properoni well known in the market, supplying the likes of Pizza Express and Zizzi’s wanted to improve their direct to consumer sales and knowledge after being sold in over 400 Tesco’s stores. They came to us needing a visually appealing, user-friendly Shopify site that reflected their brand quality and provided a seamless shopping experience across devices.
Challenges
Brand Representation: Accurately reflect the quality and heritage of Properoni’s products.
User Experience: Create an intuitive, easy-to-navigate site.
Mobile Optimisation: Ensure optimal performance on mobile devices.
Scalability: Prepare the platform for future growth.
Design and Development Process
Discovery and Planning
Stakeholder Interviews: Gathered insights from Properoni’s team.
Market Research: Analyzed competitors and best practices.
User Personas: Developed to guide design and functionality.
Design
Visual Identity: Created a premium look with rich tones, elegant typography, and high-quality imagery.
UX/UI Design: Focused on clean navigation, engaging homepage, detailed product pages, and a streamlined checkout process.
Development
Responsive: Ensured performance on all devices.
Fast Loading: Implemented speed best practices.
Secure: Utilised Shopify’s security features.
Testing and Launch
Functionality: Ensured seamless feature operation.
Compatibility: Verified performance across browsers and devices.
Performance: Met standards for speed and reliability.
Results
Increased Traffic: Attracted more visitors.
Higher Conversion Rates: Enhanced product pages and streamlined checkout.
Mobile Engagement: Improved mobile user engagement and conversions.
Brand Perception: Reinforced Properoni’s premium brand image.
Conclusion
The new Shopify site for Properoni met all objectives, reflecting their product quality and providing a superior shopping experience. This project demonstrates our ability to deliver high-quality eCommerce solutions that drive results.
