Ruly: Shopify Re-Design & Subscriptions
Getting stocked in the right retailers is one thing. Making sure your brand looks the part is another.
For Ruly, being stocked in retailers like Holland & Barrett highlighted an opportunity to better align the brand’s identity with its position in sports nutrition. The existing candy-style look and feel no longer reflected where the brand was heading, creating a disconnect between its retail presence and its online experience.
The focus? Building a brand and ecommerce experience that better reflects the product, the category and the customer.
We tackled the rebrand, moving Ruly towards a look and feel that sits more naturally within sports nutrition, before bringing that new identity to life through a completely redesigned Shopify store.
Alongside the visual refresh, we made a series of improvements across the customer journey, applying CRO principles to create a clearer shopping experience and make it easier for customers to explore the range and purchase.
With Energy Gummies now live and Electrolyte Gummies on the way, the new site gives Ruly a stronger foundation to grow its product range and build a more cohesive brand experience across channels.
The next phase is all about building trust. We’re looking to strengthen the site with UGC and customer reviews, bringing real customer experiences into the journey to help shoppers feel more confident in their purchase decisions.
This is what good ecommerce looks like: bringing brand, customer experience and conversion together to help ambitious brands grow.
