Cups Full Coffee: A Brand-Led CRO Redesign & Shopify Build
We partnered with Cups Full to deliver a complete, on-brand CRO redesign and Shopify build, creating an ecommerce experience that brings their brand to life while making it easier for customers to discover and shop their range.
Cups Full makes speciality coffee simple, with convenient coffee bags designed to be enjoyed anywhere — without the equipment, queues or faff. The challenge was to translate that proposition into a digital experience that felt unmistakably Cups Full while giving customers a clear, intuitive path from discovery to purchase.
We brought brand and conversion together, designing and building a Shopify experience that puts the product front and centre, communicates the value of the range, and makes navigating the different blends and buying options feel effortless.
From the overall look and feel to the structure of the shopping journey, every element was considered through both a brand and CRO lens — creating an experience designed to build confidence, reduce friction and support conversion.
The result? A fully redesigned, on-brand Shopify storefront that gives Cups Full a stronger digital foundation to grow from, combining distinctive brand expression with a more considered ecommerce experience.
This is what we do best: designing and building ecommerce experiences that look like your brand, work harder for your customers, and are built to convert.
