The View from The Shard — Shopify Webshop
Bringing the View from The Shard experience online
We worked with The View from The Shard to design and build a new Shopify webshop, creating a digital destination that extends the experience beyond the landmark itself.
The challenge was to create an online store that felt closely connected to the brand and the experience visitors have at The Shard, while providing a straightforward and enjoyable shopping journey.
A Shopify store with a London view
From gifts and souvenirs to branded merchandise, the webshop needed to make it easy for visitors to take a little piece of the experience home with them.
We built the store on Shopify, giving the team a flexible ecommerce platform that is easy to manage and provides a solid foundation for continued growth.
The design focuses on strong imagery, clear product presentation and a streamlined customer journey, allowing the products to take centre stage while retaining the distinctive character of The View from The Shard.
Extending the visitor experience
The webshop plays an important role beyond simply selling products. It gives visitors another way to engage with the brand after their visit, while also allowing people who haven’t yet made the trip to discover and purchase items online.
The result is a clean, flexible ecommerce experience that brings together the worlds of London tourism, retail and one of the capital’s most recognisable landmarks.
A great project to work on and another Shopify build we’re particularly proud of.
